If you’ve spent any time in the virtual work world, you’ll know that the industry has exploded. Almost any profession can be turned into a virtual position which we saw in 2020 (let’s not go down that road). But here’s the truth – not everyone stands out. And in 2026, standing out isn’t about having the fanciest software or the longest list of services. It’s about the things clients actually feel when they work with you.
So let’s talk about what really makes a virtual professional (“VP”) unforgettable this year, the kind of person clients rave about, refer, and hold onto like gold.
Understands how to Communicate
Clients don’t want stiff, formal emails that sound like they were written by a corporate handbook. They want clarity, warmth, and a sense that you “get” them.
The standout VP in 2026:
- sends updates before being asked
- keeps things simple and clear
- understands your business and the way you like to communicate with your clients
- isn’t afraid to ask questions
Knowing how to communicate on behalf of a client and with a client is key.
Thinks Ahead (Not Just Follow Instructions)
There’s a big difference between someone who waits for tasks and someone who anticipates them.
A standout VP:
- spots gaps before the client does
- suggests improvements
- notices patterns
- prevents problems instead of fixing them
This is the kind of support that makes business owners say, “Where have you been all my life?” Most clients are so busy working at growing their business that they don’t see the things that can help improve workflow.
Know your Tools — and Keep Learning
You don’t need to know every app on the planet, but you do need to be comfortable with the basics and curious about the rest.
In 2026, standout VPs:
- should embrace AI tools instead of fear them
- keep your systems tidy and updated continuously
- choose tools that make clients’ lives easier and be able to adapt to your client’s systems.
- stay updated without needing a full course every month – Youtube is a great way to stay on top of trends.
It’s not about being a tech wizard it’s about being adaptable.
Building Real Relationships
This is the part people underestimate.
Clients don’t stay because of your skills alone. They stay because:
- they trust you
- they feel safe handing things over
- they know you care about their business
A standout VP doesn’t just complete tasks they become part of the client’s ecosystem. It doesn’t mean that you are not in their office that you cant be part of the team.
They Understand Boundaries (Theirs and the Client’s)
Burnout is real. Over‑availability is not a flex.
The best VPs in 2026:
- set clear working hours
- communicate expectations
- respect the client’s boundaries too
- create a healthy rhythm that supports long‑term success
Boundaries aren’t barriers they’re structure so don’t be afraid to set them.
Deliver Consistently (Not Perfectly)
Clients don’t need perfection. They need reliability.
A standout VP:
- meets deadlines
- owns mistakes – we are all human and mistakes happen
- communicates delays early
- shows up with the same energy every week
Consistency builds trust faster than any fancy skill.
They Bring Their Personality Into Their Work
This is the secret sauce.
Your personality is your brand. The VPs who stand out:
- show a bit of humour
- bring warmth into their emails
- make clients feel comfortable
- create a vibe that makes working together enjoyable
Let your personality shine through
They Understand the South African Business Landscape
This is where VPNSA members shine.
A standout VP in SA:
- understands POPIA
- respects confidentiality
- knows the realities of local SMEs
- can navigate the unique challenges of South African business owners
This local insight is a massive advantage over generic global freelancers. Because as a South African VP you are navigating the same thing.
Final Thoughts
Standing out in 2026 isn’t about being everything to everyone. It’s about being excellent at being you. Reliable, human, curious, and committed to growth.
And for business owners reading this:
If you’re looking for a virtual professional who ticks these boxes, let VPNSA assist with helping you find the perfect fit VP for your business.
Just send us your needs and we’ll match you with someone who stands out for all the right reasons.